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Article One
THE GREY
HNGVR

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HNGVR

HNGVR™ is a global lifestyle brand unlike any other. We combine the highest quality ingredients with unprecedented ambition, innovation, and an uncompromised standard of excellence. Helping you start fresh in the morning is our mission. Live the night, own the day!

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INDUSTRY: Supplements

GEOGRAPHY: The Netherlands

IMPACT: Helping young people feel better after their fun nights

HNGVR™ is a global lifestyle brand unlike any other. We combine the highest quality ingredients with unprecedented ambition, innovation, and an uncompromised standard of excellence. Helping you start fresh in the morning is our mission. Live the night, own the day!

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Instagram Ads | Facebook Ads

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Digital Advertising Strategy

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Single Product Focus Strategy | Lifetime Value Sales Approach | UGC creation

We’ve been working together with ESYGN for more than a year now.

Both the social campaigns and email campaigns perform really well across Europe. Proving them with input and letting them do their magic creates peace of mind for our company to stay visible for our target audience wherein we have a healthy mix of both retail and online sales channels."

We’ve been working together with ESYGN for more than a year now.

Both the social campaigns and email campaigns perform really well across Europe. Proving them with input and letting them do their magic creates peace of mind for our company to stay visible for our target audience wherein we have a healthy mix of both retail and online sales channels."

OVERVIEW

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HGNVR received expert assistance in building a social advertising strategy around their one and only product. Because of their high customer return rate, we ran event-focused campaigns rather than year-round advertising. The objective was to bring in as many new customers as possible because their lifetime value is more than a one-time purchase

PROJECT
DESCRIPTION

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Because of the numerous events in the Netherlands, we optimized our strategies to run the advertising campaigns 1-2 weeks before the events started. Reaching the young audience through engaging UGC content, HNGVR established itself quickly as the go-to “shot” used to make any party more fun (also the day after).

Resulting in having a very strong client base that keeps coming back month after month.

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